Graphic & Experiential Design
Graphic & Experiential Design
This is Amina Daniels, founder of Live Cycle Delight, a community gym in east side Detroit, and true badass. She is the face of the West Village neighborhood, and one of the reasons that neighborhood has been part of the resurgence of the city. Her gym is focused on community, and is a welcoming place to all who want to “tap into their better.”
Live Cycle Delight had a strong logo and brand recognition for its members, but Amina wanted to take the brand to its next level and attract larger audience of people to live the LCD lifestyle.
The window displays were installed with the renovation of the gym in the fall of 2019. The products were originally intended to be used for a small promotion at SXSW in March, but due to the COVID-19 pandemic, they became a much larger order to provide support for the gym during state safety measures.