Graphic & Experiential Design
Graphic & Experiential Design
Known as the disruptor of the mobile carrier networks, it was no surprise that T-Mobile wanted to embrace the same frame of mind for their campus refresh. The designs were bold, creative, and MAGENTA.
Putting on a spin on the usual local map at entry, the diagonal slats are created from the network coverage map of the Puget Sound region.
Each floor is themed based on the companies mottos and values. The floor numbers were created from wire mesh and back lit with custom LED lights for a magenta glow.
The “Make Connections” wall graphic was constructed from USB chargers, cords, and pegs to match the “digits” from the T-Mobile logo.
Furry magenta frames for employee pet pictures, obviously.
Text language used to create privacy screens for the conference rooms.
Design Firm: Gensler
Lead Designer: Elliot Rupe
Co-Designers: Tiffany Ricardo, Mikaela Couch
Creative Director: Cathy Terashita
Design Director: Alex Burkholder
Fabrication: CREO Industrial Arts